KARACHI: Emphasizing the vital importance of creating conducive conditions for women to flourish in the realms of business and entrepreneurship, the Overseas Investors Chamber of Commerce & Industry (OICCI) held its 6th Women Empowerment Awards ceremony on Tuesday.
Addressing the members, OICCI Vice President Rehan Shaikh said, “Pakistan’s ranking on the World Bank’s Women, Business and the Law Index has remained dishearteningly low, with a score of 58.8 for two consecutive years. Against this backdrop, empowering women isn’t just a moral imperative; it’s also an economic necessity.”
He stressed the significant returns on investment in women’s education, healthcare, and economic opportunities, underscoring their pivotal role in driving economic growth and societal development.
The top honors of the 6th OICCI Women Empowerment Awards were bestowed upon three distinguished companies: Procter & Gamble Pakistan claimed the title of Champions, with Nestle Pakistan and Unilever Pakistan securing the first and second runners-up positions, respectively.
An independent jury evaluated the performance of companies across various categories, recognizing excellence and innovation in promoting gender equality and women’s empowerment.
Expanding the scope of recognition beyond organizations, Shazia Syed, Global EVP – Beverages at Unilever, was honored with the Iconic Corporate Women Leaders Award, acknowledging her outstanding contributions to corporate leadership.
Panel Discussion
A panel discussion was held moderated by Aisha Sarwari, Senior Director of Public Relations at the Coca-Cola Company focusing on the pushback by women in society. The panelists included senior journalist Zarrar Khuhro; Dr Lalarukh Ejaz, Assistant Professor and Director Centre for Entrepreneurial Development at IBA; and Sarah Munir, CEO Invest2Innovate.
The discussions focused on whether the state and other institutions are gender-blind as only one percent of women are entrepreneurs.
Mr Zarrar Khuhro interjected that historical inaccuracy needs to be repressed. He said women are reclaiming space from misogynist TikTokers on social media. He said gender bias in society is changing but not fast enough.
Dr Lalarukh Ejaz said gender bias is ingrained in institutions including the family and state. She said a women needs to be empowered to take her own decisions. “Women are demanding their rights by finding out what their rights are,” she said.
Ms Sarah Munir said hyper connectivity has improved the situation as 50 percent of women have a mobile connection along the availability of finance.
Dr Lalarukh Ejaz further said the women are in a chasing which needs to be broken and societal structure needs to change to end the patriarchal mindset. She urged organizations at OICCI to play a pivotal role and break the cage.
Sara Munir stressed on the need to end systemic discrimination and tokenism. The panel agreed on the increased inclusion of women in Pakistan’s society.
In addition to celebrating achievements, the event served as a platform for the launch of the ‘Increasing Women’s Inclusion in the Pakistani Economy’ handbook, a comprehensive resource developed by OICCI. This policy paper consists of key themes emphasizing critical aspects of gender equality and women’s empowerment in the workplace, including promoting equal opportunity, addressing the gender pay gap, ensuring workplace safety, fostering inclusivity, promoting economic inclusion, and supporting work-life balance.
Launching the handbook, Andrew Bailey, a member of the OICCI Managing Committee, emphasized the importance of implementing recommendations stated in the paper to realize Pakistan’s vision of a more equitable and prosperous society.
Closing the ceremony, M Abdul Aleem, CE/Secretary General of OICCI, said “Women empowerment has been a cornerstone for OICCI members, represented by ‘OICCI Women’, our flagship initiative to enhance women’s inclusion in the economy.”
Dr. Shamshad Akhtar, former caretaker finance minister and recipient of the Nishan-i-Imtiaz for outstanding public service, graced the ceremony as the chief guest.
The event not only celebrated overall corporate achievements but also recognized special category awardees. Notable among these were Pepsi Co for Organization Commitment on Women Empowerment, Total PARCO Pakistan Limited for Leadership and Strategy, Engro Corp for Conducive Workplace Environment for Women, Shell Pakistan Limited for Work-Life Balance and Integration, Standard Chartered Bank Pakistan Ltd. for Women Leaders’ Development, Jazz for Notable Growth in Women Empowerment, and Chevron Pakistan Lubricants Private Limited for SME Champions.
As Pakistan continues its journey toward gender equality and economic inclusivity, events like the 6th Women Empowerment Awards serve as catalysts for progress, inspiring collective action and fostering a more equitable and prosperous future for all.