Amazon inclusion to boost Pakistan’s exports: President

President Dr Arif Alvi Wednesday said that Pakistan’s inclusion in Amazon sellers list would boost exports of the country as well as generate enormous employment opportunities for the young entrepreneurs.

Underlining the importance of e-commerce, he said that Amazon was an important platform providing opportunities to youth and small and medium enterprises (SMEs) to increase their outreach to international markets.

The president made these remarks while chairing a briefing given by Saqib Azhar, CEO Enablers, on emerging opportunities in the wake of Pakistan’s inclusion in Amazon’s list, at Aiwan-e-Sadr.

The president further observed that Pakistan’s inclusion in the Amazon sellers list would greatly help in the diversification of exports and increase Pakistan’s access to international markets.

He emphasised the need to focus on the value-addition of products so that they could have a competitive edge in the global market.

The meeting was attended by CEO Enablers, Saqib Azhar, Chairman NAVTTC, Syed Javed Hassan, senior joint secretary Ministry of Commerce, Aisha Humera Moriani, senior members of various e-commerce associations, representatives of Federal Board of Revenue (FBR) and State Bank of Pakistan, and senior officials of the government.

The CEO briefed the meeting about the potential of e-commerce and the issues being faced by Amazon and e-commerce sellers.

While hailing Pakistan’s enlistment in Amazon’s sellers’ list, the President underscored the need to train young entrepreneurs to make them fully acquainted with the dynamics of e-commerce.

Chairman NAVTTC informed the meeting that the organization was taking effective measures to train young entrepreneurs in the field of e-commerce enabling them to capitalize on emerging economic opportunities.

In order to promote e-commerce, the president asked the relevant organizations to help address the issues being faced by e-commerce exporters.

He urged the concerned stakeholders to encourage and facilitate e-commerce’s sellers to enhance exports of the country.

The president appreciated the efforts made by the Ministry of Commerce for the promotion of e-commerce.