Elon Musk mocks Paris Hilton’s cookware ads after deal suspension

Elon Musk mocked Paris Hilton’s cookware brand after her media company, 11:11, withdrew a deal from X (formerly Twitter).

Paris Hilton’s 11:11 Media joined IBM and Apple in pulling ads from X after Musk supported a post purportedly containing antisemitic content.

The billionaire apologized afterward, but the antisemitic post resulted in major backlash, causing the businessman to lose business deals one after another.

Taking to the microblogging platform, the billionaire businessman took a jab at the actress and wrote, “The ad campaign wasn’t super convincing tbh,I don’t think Paris cooks a lot.”

Despite Musk’s supposedly angry response, many fans rallied behind Paris Hilton, acknowledging her longstanding efforts in building a brand centered around food-related interests. She even hosted a Netflix series titled Cooking with Paris in 2021.

Bruce Gersh the COO of 11:11 Media in a statement said “The company decided to immediately pull the campaign from the platform.” Nevertheless, the statement made no mention of whether the suspension was temporary or permanent.

Initially, Paris Hilton partnered with Elon Musk to advertise her pink cookware collection, known as the ‘Be An Icon’ collection, which is available at Walmart shops across the nation. The original idea was to split the revenue with X.

Big businesses like IBM, NBC Universal, and Comcast ceased airing advertisements on Elon Musk’s platform X because of concerns expressed regarding anti-Semitic content.