NOKIA revamps logo and change their business identity
Nokia has moved away from its famous blue and white block lettered logo and introduced the new one which consists of five shapes forming the word NOKIA and a wider colour range depending upon its use. The previous iconic logo was launched in the 1960s and has been a part of the brand’s identity ever since.
The have also announced their repositioning in the market from mobile manufacturers to “business technology company.”
As per the press release, the rebranding represents energized, dynamic, and modern Nokia,” reflecting the company’s core values and purpose. The new logo is a symbol of the new Nokia’s commitment to collaboration, technological innovation, and unlocking the potential of networks.
CEO Pekka Lundmark who joined the Finnish company in 2020 talked about the rebranding and said, “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Nokia’s shift from their previous identity as a phone manufacturer will be showcased even more at this year’s Mobile World Congress in Barcelona.