The World Bank committed $70 million in concessional financing for the Khyber Pakhtunkhwa Integrated Tourism Development Project. This project will invest in infrastructure development, strengthen institutions with business-friendly regulations and enhance technology use.
“Khyber Pakhtunkhwa has vast natural endowments and heritage assets that makes it attractive for enhancing sustainable tourism. This project will support the province to build the needed capability and finance investments to harness this potential”, said Illango Patchamuthu, World Bank Country Director for Pakistan.
Nearly half a million entrepreneurs and travelers will benefit from upgraded facilities at different tourist destinations. The project will introduce sustainable destination management through infrastructure, facilities and assets. Initial focus will be cover Chitral, Galliyat, Kalam, and Naran.
Environmental preservation will be a priority through waste recycling and management, including single-use plastics. Women and youth in the local communities will benefit through enhanced skills.